Lloyd Heinrich

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For those that know me, they know I love wine. It is a passion of mine and it’s the reason I know my latest guest on #ExecutiveStories with Lloyd Heinrich, CEO of The Wine Society.

We, of course, had to conduct the interview over a few glasses of wine (Bindi Original Vineyard Pinot Noir and a Deep Woods Single Vineyard Cabernet – which was amazing so seek it out!). Lloyd has had a fascinating career journey. He is onto his 5th career now and is bringing a wealth of experience to it. In this episode we discuss:

  • Lloyd’s journey which started out as him being an engineer;
  • His MBA and transition to Boston Consulting Group – and what it's like to work in a place like this;
  • His career with Coles and Red Bubble; and
  • The Wine Society and how it has transformed from a not-for profit to a corporate entity that is allowing wine producers from all over Australia to be competitive in the market and allow us, as consumers, to try some of the very best wines.

Lloyd also runs the market place www.fromtheproducer.com through the Wine Society, which he co-founded and built from the ground up. This is a great episode as there is vibrancy and colour to the conversation that I just didn’t want to call short. Listen to this over a glass of good wine if you are lucky enough. Regardless, listen because it’s a good one!